Those who grew up as analog reporters wonder: Is journalism becoming a popularity contest? Does this mean pieces about celebrity sex tapes will take precedence over corruption in Afghanistan? Why pay for expensive foreign bureaus if they’re not generating enough clicks? Doesn’t all this amount to pandering? Potentially, sure. But news organizations such as The Post and the Times have brands to protect. They can’t simply abandon serious news in favor of the latest wardrobe malfunction without alienating some of their longtime readers. What they gain in short-term hits would cost them in long-term reputation. The cynical view would be that Senate primaries are out and animal videos are in. But the track record suggests that enough people have an appetite for good reporting that the feral cats can be kept to a minimum.
Howard Kurtz - How readers consume their news online is changing journalism, but it’s not just about the clicks
(Source: Washington Post)



